Define the intent and purpose of your content
Choose how your content will be structured
High-conversion web page copy
Step-by-step instructional blog post
Product-focused long-form blog content
Search-optimized website content
Recurring email update for subscribers
Announcement or outreach email
Product or company update email
Long-form educational ebook content
Comprehensive in-depth guide
Customer success or use-case story
Research-driven industry analysis
Concise product or technical data overview
Product update and change log
Presentation slide content
Facebook social media post
Instagram caption content
LinkedIn professional post
Single tweet post
Multi-tweet thread narrative
Long-form answer to a Quora question
Community discussion or post
Define how your message should feel and behave
Where and how your content will be distributed
Connect content to specific events or contexts
Your content settings